Archive for barack obama video game

Barack Obama – He’s in the Game

Posted in Integrated Marketing Thoughts with tags , , , , , on October 15, 2008 by matts76

While watching the news this evening, I became aware of another creative way that the 2008 race for the White House is utilizing the best of new media marketing tactics to reach the voting public. This time, it’s Barack Obama–he’s in the game (literally).

In-game advertising, as well as building complete video games around a product or brand, like Discovery Channel’s Deadliest Catch, is just the latest in a wave of new, innovative ways that marketers are reaching younger consumers. And, from now through November 3rd, the Obama camp is placing in-game ads in popular X-BOX Live games, from “Guitar Hero” to “Madden ’09” football. I think this is a great way to reach out and remind additional voters of the upcoming election, even if they choose to play video games rather than keep up with politics or the news.

The article notes that the in-game placements are meant to gain more buzz and traffic to the VoteforChange.com website, which utilizes even more new media tactics as part of an overall presidential marketing plan.

Now, if they could only get Obama and McCain to duke it out via a little competitive Wii boxing instead of through another stuffy debate that covers the same old ground and doesn’t really address many issues in detail. That would draw a crowd.

Talk about viral marketing buzz! Name a primetime date and time, and consumers across American would be setting their TiVos, streaming video live, capturing footage for YouTube, and tuning into TV to catch a glimpse of the candidates sparring on the Wii. It would be great.